How many times have we been told oh it's peppers, pumpkin, so no it's a spicy carrot spread. And how many times have we been told "I don't eat carrots" so this spread is different, it doesn't have the sweetness of a carrot, it's perfect in a sandwich or on toast and whatever you add to it is a winner because it lifts the sandwich for pleasure. It's fun in baked goods, with tortillas and also just to wipe with Cucumber.